Heitner Legal
Whether it be an athlete, entertainer or corporate entity, Heitner Legal has grown to become one of the first law firms thought of for trademark application filings. And upon winning the 2018 Boston Marathon, Des Linden went to Heitner Legal for same. Before winning the Boston Marathon, Linden kept using the phrase “Keep Showing Up.” […]
The University of Maryland, Baltimore County (UMBC) instantly became the darling of the NCAA Tournament in 2018 when it became the first men’s basketball team to enter as a 16 seed and knock off the #1 seed, Virginia. It was not only an upset, but a game where UMBC won by 20 points. The following […]
It started with ESPN Sports Business Reporter and friend Darren Rovell sitting next to popular basketball analyst and former college basketball coach Bill Raftery on an airplane. Rovell, always thinking on his feet, wondered why Raftery, who has popularized phrases such as “ONIONS” and “With a Kiss” never trademarked them to be able to use the […]
Chicago Cubs Baseball Club, LLC has filed a notice of opposition with the Trademark Trial and Appeal Board (TTAB). The Cubs believe that its club will be damaged if the U.S. Patent and Trademark Office (USPTO) chooses to register the marks “FLY THE W” and “1908 IS ENOUGH.” The Cubs are very well known for their […]
Lululemon Athletica is suing Under Armour under claims of patent and trademark infringement, for allegedly copying a sports bra design. The “$52 Energy Bra – which has four straps that crisscross in the back – does it all,” according to Lululemon. Four of Under Armour’s sports bras, including “Under Armour’s Armour Eclipse Low Impact”, “Armour […]
An online golf apparel company called I Made Bogey is being sued by Tltleist. As Deadspin stated in its report, I Made Bogey “sells products with slogans you’d expect to see on the Wildwood boardwalk.” The majority of products on the site are parodies of Titleist, with the name “Titties.” Titleist, through its parent company, […]
A line-up of Steph Curry, Klay Thompson, Kevin Durant, Andre Iguodala and, of course, Draymond Green, could go down as the best group to ever play the game of basketball on the same team. The name for that group could also become commercially valuable in the near future. Draymond Green, through his company Money 23 […]
The Vegas Golden Knights National Hockey League expansion team has received an Office Action from the U.S. Patent and Trademark Office concerning a likelihood of confusion with marks registered to The College of Saint Rose. The new NHL team may still prevail in its effort to register its marks, but this is certainly a bump in […]
One of our areas of focus at Heitner Legal is protection and enforcement of trademarks. We take pride in our knowledge of working through the U.S. Patent and Trademark Office and its many qualified examining attorneys in order to obtain registration of marks that many find to be very valuable. In the past month, we […]
On August 2, 2016, HEITNER LEGAL client PrecisionHawk was awarded the registration for trademark “LATAS.” The mark is registered to PrecisionHawk for use with software for low altitude flight planning, tracking and avoidance for use with drones. PrecisionHawk empowers the commercial drone industry with tools related to flight, mapping, analysis and safety. LATAS is specifically suited […]