Darren Adam Heitner, Esq.

Darren Adam Heitner, Esq. is the Founder of Heitner Legal, P.L.L.C. and is licensed to practice on the state and federal level. He has represented athletes, agents, entertainers, small businesses and large corporations alike. In addition to handling complex transactional and commercial litigation matters, he has a wealth of experience in education and the business world as Founder/CEO of Dynasty Dealings, LLC, three years as an Adjunct Professor of Sport Agency Management (a course he created) at Indiana University Bloomington, Adjunct Professor at University of Florida and the University of Florida Levin College of Law, Co-Founder of Collegiate Sports Advisors (CSA), Contributor at Forbes in the SportsMoney division, Contributor at Inc. and Founder/Chief Editor of Sports Agent Blog, a leading niche industry publication.  Darren is AV-Rated by the prestigious Martindale-Hubbell Legal Directory Service, the highest ranking for legal ability and professional ethics given by Martindale-Hubbell. He is the author of How to Play the Game: What Every Sports Attorney Needs to Know, published by the American Bar Association, and released a Second Edition of his book in February 2018.

A sample of accomplishments:

  • Received federal trademark registrations for “MONEY GREEN” (Draymond Green), “GETCHA POPCORN READY” (Terrell Owens), “BLOUNT FORCE TRAUMA” (LeGarrette Blount), “WITH A KISS” and “ONIONS” (Bill Raftery), “CHECK-IN FOR GOOD,” “ATHLETE  ORIGINALS,” “FREAK THE DISCO,” “MYFUELUP,” “MY MIXTAPEZ,” “PRECISIONHAWK,” among others;
  • Prevailed in a cases against the NFL Players Association on behalf of agent Cleodis Floyd and agent Vinnie Porter;
  • Prepared estate plans for baseball players Alex Avila, Luis Castillo, among others;
  • Reached settlements in myriad sports-related grievances, including representation on behalf of agents Ryan Morgan (Morgan Advisory Group) and Mike Silverman (Athlete Management Group);
  • Negotiated numerous licensing agreements, including one between SportsManias and NFL Players Inc.;
  • Successfully caused many athletes to pay agent fees that were well past due;
  • Drafted numerous advisory opinions on fantasy sports startups, gaming startups, and esports startups;
  • Negotiated multi-million dollar asset purchase agreements;
  • Drafted and negotiated international joint venture agreements;
  • Helped numerous franchisees with their franchise disclosure documentation as well as commercial leases;


  • JD, University of Florida Levin College of Law, 2010
  • BA, University of Florida, 2007

Bars and Courts

  • Florida State Bar, 2010
  • Southern District of Florida, 2011
  • Middle District of Florida, 2013



  • Named to the inaugural University of Florida 40 Under 40
  • Recognized by SportsPro Media as 1-of-10 stars of the sports business industry under the age of 30
  • “Rising Star” in the sports industry by Partnership Activation, Inc.
  • Power 30 Under 30 Miami 2010 Honoree
  • Named a Top Sports Social Media Professional of 2010 by SportsNetworker.com
  • Chosen as a Florida Legal Elite Up and Comer for 2012, 2015, 2017 and 2019 (top attorneys in Florida under 40 years of age)
  • Named to Sports Launch Magazine’s Thirty Under 30
  • Chosen as a 2013 Rising Star by the Daily Business Review
  • Selected in 2015, 2016, 2017, 2018 and 2019 as a Rising Star by Florida Super Lawyers