Sports & Gaming

Publicity Rights

Your Name, Image & Likeness — Protected and Monetized

Protecting and monetizing name, image and likeness — litigating unauthorized use under Florida Statute 540.08 and structuring NIL licensing.

Expert Right of Publicity Representation

At Heitner Legal, we are leaders in right of publicity law, safeguarding the personal and commercial value of your name, image, and likeness (NIL). Based in Fort Lauderdale, our firm leverages Florida Statute 540.08, one of the strongest publicity rights laws in the U.S., to protect clients from unauthorized use and maximize their NIL opportunities. Whether you’re an athlete, entertainer, influencer, or public figure, we provide strategic legal solutions to ensure your identity is secure.

Understanding the Right of Publicity

The right of publicity protects individuals from the unauthorized commercial use of their name, image, likeness, voice, or other identifiable traits. In Florida, Florida Statute 540.08 provides robust protections, allowing individuals to seek damages and injunctive relief for violations. This law is particularly powerful for public figures, as it covers both living and deceased persons, with remedies including compensatory damages, punitive damages, and attorney’s fees. Heitner Legal has extensive experience navigating these protections to defend your rights.

Our Right of Publicity Services

We offer comprehensive legal support to protect and monetize your publicity rights, drawing on our deep expertise in litigation and contract drafting. Our services include:

Litigation for Right of Publicity Violations

We have successfully litigated cases involving unauthorized use of clients’ NIL, securing damages and injunctive relief in state and federal courts. Our team pursues aggressive strategies to hold violators accountable.

NIL Contract Drafting and Negotiation

We have drafted countless contracts for licensing name, image, and likeness, including endorsement deals, sponsorship agreements, and influencer partnerships. Our meticulous approach ensures clear terms, fair compensation, and robust protections.

Cease and Desist Actions

We draft and enforce cease and desist letters to stop unauthorized use of your NIL, often resolving issues without litigation.

Trademark and Copyright Integration

We align publicity rights with intellectual property strategies, securing trademarks and copyrights to enhance protection of your personal brand.

Compliance and Advisory Services

We advise clients on compliance with publicity rights laws, including Florida Statute 540.08, to prevent legal risks in marketing and media campaigns.

Consultation

Talk to a publicity rights attorney.

Schedule a consultation to discuss your goals and how Heitner Legal can help protect your passion and advance your interests.

  • Confidential, personalized review of your matter
  • Clear next steps — and who on our team will lead
  • Counsel that grows with you, from one task to general counsel

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