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Trademarks

How Heitner Legal Assisted Bill Raftery

It started with ESPN Sports Business Reporter and friend Darren Rovell sitting next to popular basketball analyst and former college basketball coach Bill Raftery on an airplane. Rovell, always thinking on his feet, wondered why Raftery, who has popularized phrases such as “ONIONS” and “With a Kiss” never trademarked them to be able to use the […]