Branding is important in any industry. If you are familiar with HEITNER LEGAL, then you know that we take pride on our clients’ branding techniques as well as our diligence in protecting and enforcing intellectual property (such as trademarks) for our clients.
Jon Swartz of the USA TODAY recently wrote an article titled, Kevin Durant takes a shot at the cloud, the latest NBA play for tech returns. Therein, Swartz wrote that, these days, if an NBA player is making big money, he would rather put that money to work through investments (especially in tech) as opposed to seeking one-off endorsement deals.
“Players train together and, increasingly, invest together,” says Darren Heitner, a sports attorney in in Fort Lauderdale, Fla., who represents NBA players such as Draymond Green and Iman Shumpert. He credits Chris Bosh, who studied engineering at Georgia Tech; Anthony and Iguodala as those at the forefront of tech investing in the tightly-knit NBA community.
“By and large, players in the NBA are able to vastly improve financial situations with guaranteed, multimillion-dollar contracts” courtesy of a record $2.6 billion TV deal, Heitner says. “Rather than get paid in one-off endorsement deals, they’re leveraging investment opportunities for longer-term security.”
In the tightly-knit NBA community, with fewer players than in the NFL and Major League Baseball, athletes tend to train together and share advice, according to Heitner.
Darren Heitner has been asked to speak at the annual SxSW conference that takes place in Austin, Texas. SxSW recently added a sports component to its offering and Heitner will speak specifically on how technology can enhance the way that sports are consumed.
The title of the panel is, Winning Ways to Engage Sports Fans, Non-Traditionally and will be held on March 13, 2017 at the Four Season San Jacinto.
The panel’s description is as follows:
Today’s sports fans live in a mobile, live-streaming, real-time world and as technology continues to evolve, new and unique ways of engaging fans are being tested by sports biggest players hungry to reach the 85% of fans who are active on their mobile devices either checking their fantasy team or sharing content on social media while at the game or on their couch. Advances in technology have drastically changed the way professional sports teams, leagues and sports’ biggest sponsors market to their audience, with social media serving as a direct line for delivering their message, gaining insights from the consumer and sustaining a two-way dialogue. Gone are the days where brands were lauded for ‘out-of-the-box’ activations that harnessed the power of technology; this IS the new ‘traditional’ marketing. In this ‘digital first’ society, how do sports-centric brands evolve and reach their audiences in non-traditional ways within an increasingly populated landscape? Is it a matter of finding the next ‘non-traditional’ marketing tactic or is it time for companies themselves to go back to the drawing boards and rethink their product to grow within this new age?
Every year, Super Lawyers selects a group of attorneys classified as “Rising Stars”. The list recognizes no more than 2.5% of attorneys in each state. Candidates must be either 40 years old or younger, or practice for 10 years or less.
Earlier today, Super Lawyers named Heitner Legal attorney Darren Heitner to its Rising Stars list. This is the third consecutive year that Heitner has received the honor.
Per Super Lawyers, “Selection to the Rising Stars list provides third-party validation of your practice, grows your attorney referral network and influences consumer hiring decisions.”
HEITNER LEGAL client PrecisionHawk has entered into a Cooperative Research and Development Agreement with the Federal Aviation Administration to advance the research around unmanned aerial vehicles (UAV) across rural areas. FAA Administrator Michael Huerta announced the partnership this morning at the AUVSI Unmanned Systems Conference in Atlanta.
PrecisionHawk will be the only UAV manufacturer, joining CNN and BNSF Railway, in this partnership forged under the Pathfinder program, an operational concept validation set up by the FAA to help integrate commercial drones into the US national airspace.
The partnership will leverage PrecisionHawk’s extensive work in the global agriculture landscape to formulate a framework for various types of UAVs, fixed wing and multi-rotor, to operate in the areas of agriculture, forestry and other rural industries. Beyond this use case focus, PrecisionHawk will also test LATAS (Low Altitude Tracking & Avoidance System) its traffic management system for UAVs. Testing will include on-aircraft transponders as well as LATAS traffic management ground-based hardware and software. By introducing an operational tracking system that works with any UAV platform, the FAA and PrecisionHawk can safely test operations beyond visual line of sight in low risk, ‘non-populated’ areas, such as farmland.
PrecisionHawk will begin testing in coordination with the six designated UAS test sites. Under the Pathfinder program, the Lancaster platform will be able to fly beyond line of sight under certain conditions. The goal will be to guide regulations to include this type of flight activity for all UAS in the future. PrecisionHawk will provide the FAA with R&D test flights and test data to assist with regulations around UAS integration.
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