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Right of Publicity Trademarks

And Down The Stretch They Come! Was Infringed, Says Sportscaster Dave Johnson

And down the stretch they come! It is a popular saying in horse racing, which was popularized by sportscaster and longtime ABC, CBS, ESPN and NBC voice Dave Johnson. It is also a phrase that is now the subject of a trademark infringement lawsuit pending in the U.S. District Court for the Southern District of […]

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Trademarks

Super Bowl Advertiser Expensify Sues Competitor For Trading Off Of Its Good Will

I thought that one of the better Super Bowl XLIII advertisements was delivered by Expensify, because it simply demonstrated the value of its service in an effective manner. It appears that a competitor is trying to benefit from Expensify’s Super Bowl exposure, which has led to the filing of a lawsuit by Expensify for trademark […]

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Trademarks

Pizza Hut In An Extra Saucy Trademark Dispute Over Official Pizza Of Football

While a federal trademark registration is required to initiate a trademark infringement action in federal court, that is not the only enforcement mechanism for fighting a mark that you believe to be threatening your own. In fact, there is another method of frustrating an applicant who is in the midst of trying to register its […]

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Trademarks

Every Year More People Seem To Be Interested In Registering Their Valuable Trademarks

A total of 458,566 trademarks were filed with the U.S. Patent and Trademark Office in 2018. That figure comes from a search of the Trademark Electronic Search System (TESS) conducted on January 8, 2019.

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Trademarks

The Secret To Becoming Verified On Instagram And Other Social Networks

Everyone wants it, but nobody seems to know the best method to accomplishing it. In 2019, the aforesaid statement absolutely refers to Instagram verification. Being verified on Instagram is not only a status symbol. It helps with obtaining likes and followers, assists in the case that you have a dispute with Instagram and allows you […]

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Trademarks

What The Fuct: US Supreme Court Chooses To Hear Another Trademark Case

The U.S. Supreme Court has decided that it will hear a case that involves the refusal of a trademark application for the word “FUCT” in conjunction with its use on apparel. The U.S. Patent and Trademark Office previously refused registration based on the mark being deemed to be scandalous. The highest court in the U.S. […]

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Trademarks

How Heitner Legal Assisted Braxton Miller

Whether it be an athlete, entertainer or corporate entity, Heitner Legal has grown to become one of the first law firms thought of for trademark application filings. That was certainly the case for former Ohio State and NFL quarterback Braxton Miller. Selected in the third round of the 2016 NFL Draft, Braxton Miller quickly decided […]

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Trademarks

Make Heitner Legal Your Home For Trademark Matters

If you are looking for assistance with intellectual property issues, then Heitner Legal is absolutely a law firm you should consider. That is particularly true should you have a trademark matter, whether it be an interest in obtaining a registered mark, enforcing your trademarks or defending against infringement actions. The proof is in the pudding. […]

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Trademarks

How Valuable Are Trademark Licensing Agreements And Can They Survive Bankruptcy

Trademark license agreements can be very lucrative for both the licensor and licensee. The licensor often receives an up-front payment, a royalty or a combination of the two in exchange for licensing to the licensee certain rights to commercially exploit the right, which the licensee will do in order to turn its own profits. However, […]

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Trademarks

How Heitner Legal Assisted Des Linden

Whether it be an athlete, entertainer or corporate entity, Heitner Legal has grown to become one of the first law firms thought of for trademark application filings. And upon winning the 2018 Boston Marathon, Des Linden went to Heitner Legal for same. Before winning the Boston Marathon, Linden kept using the phrase “Keep Showing Up.” […]