Gatorade used the slogan “Gatorade The Sports Fuel Company” and SportFuel, Inc. sued, claiming trademark infringement. The district court threw out the case after it decided that Gatorade’s slogan was construed as fair use. SportFuel appealed.
Category: Trademarks
Mondelez is suing a company called Stoney Patch for trademark infringement. It claims that THC gummy products created and sold by Stoney Patch were intentionally designed to copy the Sour Patch brand under a confusingly similar name and packaging. It additionally says that it is especially concerned about confusing children, since the packaging is likely […]
The State of Illinois is home to a big new battle over the rights to use marks related to male grooming. You have definitely heard the words “manscaping” and “manscaped” used before, and now they are basically the subject of a federal court trademark dispute.
Is the domain name “OrderMyOil.com” entitled to common law trademark protection? An appellate court in Massachusetts has answered in the negative.
In 2019, if you want a quick, easy way to send or receive money without paying a fee, you are likely using the app Venmo. It has become so popular that people will often ask to be Venmo’d money. As can be the case, a noun becomes a verb based on heightened usage.
As of August 3, 2019, trademark applicants and registrants based outside of the United States will need a U.S.-based lawyer if they want to extend their protections to the U.S. A new rule announced by the U.S. Patent and Trademark Office (USPTO) states that the U.S.-based lawyer must be in good standing of a bar […]
HOLY FUCT! The U.S. Supreme Court previously decided that it would hear a case that involves the refusal of a trademark application for the word “FUCT” in conjunction with its use on apparel. On June 24, it issued its opinion and determined that the U.S. Patent and Trademark Office should not be able to refuse […]
We love it when clients are able to beat our projection of 9-12 months from trademark application to registration. One client to recently capture that prize is Influential Drones LLC, which was awarded its registration for “Influential Drones” on May 14, 2019. The filing date of the application was September 18, 2018, which means that […]
We love a recent article written by Dan Woike of the Los Angeles Times. Titled, Branded or not, Raptors teammates sport their own signature gear, Woike looks at how various members of the Raptors are taking branding into their own hands, with some going the extra step to ensure that their marks are protected. One athlete featured in […]
Typically, each party must pay its own attorney’s fees in litigation. The exception is when a contract contains a prevailing party clause or a statute provides that the prevailing party is entitled to a reimbursement of reasonable attorney’s fees. One such statute is the Lanham Act, which permits an award of reasonable attorney’s fees only […]