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Sports Law Trademarks

Why LeBron’s Taco Tuesday And Ohio State’s THE Failed The Trademark Test

Ohio State was denied the trademark registration to “THE” and LeBron James lost in an attempt to register “TACO TUESDAY.” Neither outcome should be shocking, whether you are a trademark attorney or not.

Categories
Sports Law Trademarks

How Taco Tuesday And Tom Terrific Have Made Trademarking Mainstream

Six-time Super Bowl champion Tom Brady filed a trademark application to register the mark “Tom Terrific.” Three-time NBA champion LeBron James recently initiated an effort to register the trademark “Taco Tuesday.”