Contracts Sports Law

Darren Heitner Quoted On Naming Rights Deals

The University of Florida’s O’Connell Center has brokered its first naming rights deal. The arena will re-open in mid-December 2016 with Exactech as the naming rights sponsor. Kevin Brockway of The Gainesville Sun asked UF and UF Levin College of Law graduate Darren Heitner for commentary on the deal. Naming rights deals on stadiums and arenas serve different […]