I thought that one of the better Super Bowl XLIII advertisements was delivered by Expensify, because it simply demonstrated the value of its service in an effective manner. It appears that a competitor is trying to benefit from Expensify’s Super Bowl exposure, which has led to the filing of a lawsuit by Expensify for trademark infringement, unfair competition and unjust enrichment.
Branding is important in any industry. If you are familiar with HEITNER LEGAL, then you know that we take pride on our clients’ branding techniques as well as our diligence in protecting and enforcing intellectual property (such as trademarks) for our clients.
Ultra-successful singer and performer Rihanna, born Robyn Rihanna Fenty, has filed a federal complaint against her father Ronald Fenty and others. The Entertainment Law case is grounded in intellectual property, with claims that include invasion of privacy, false designation of origin and false advertising.
The Wire Act prohibits individuals involved in the business of gambling from transmitting types of wagering-related communications over “the wires,” which includes the Internet. It was originally enacted in 1961 and later clarified, in 2011, as a measure that is limited to having an effect on sports gambling.
While a federal trademark registration is required to initiate a trademark infringement action in federal court, that is not the only enforcement mechanism for fighting a mark that you believe to be threatening your own. In fact, there is another method of frustrating an applicant who is in the midst of trying to register its mark. It is called a Notice of Opposition.
A total of 458,566 trademarks were filed with the U.S. Patent and Trademark Office in 2018. That figure comes from a search of the Trademark Electronic Search System (TESS) conducted on January 8, 2019.
Everyone wants it, but nobody seems to know the best method to accomplishing it. In 2019, the aforesaid statement absolutely refers to Instagram verification.
Being verified on Instagram is not only a status symbol. It helps with obtaining likes and followers, assists in the case that you have a dispute with Instagram and allows you to better prevent imitators from pretending that they are you for their own gain.
We are often asked what is the best way to increase the likelihood of success in obtaining the coveted checkmark on Instagram. The answer is easy. It is to own a trademark registration in your user name.
Instagram says that your account must be authentic and notable in order to achieve verification status. The best way to ensure authenticity and notability is through a registered trademark with the U.S. Patent and Trademark Office.
Having a registered trademark is also helpful if you want to take down an imposter’s Instagram page or have it transferred to you for your own use. Instagram says such on its website.
While it is not an absolute requirement that you have a registered trademark to be successful, our experience indicates that it goes a long way in accomplishing your goals. Instagram says, “Typically, a trademark owner’s rights without a registration (often known as common law rights) may be weaker than rights that are subject to a registration.”
Applying for a trademark registration and receiving a trademark registration is a small price to pay to get access to benefits on Instagram and other social media networks. Contact us if you have any questions concerning same.
The U.S. Supreme Court has decided that it will hear a case that involves the refusal of a trademark application for the word “FUCT” in conjunction with its use on apparel. The U.S. Patent and Trademark Office previously refused registration based on the mark being deemed to be scandalous.
The highest court in the U.S. will have the task of determining whether the U.S. Patent and Trademark Office should be able to refuse registration for marks that contain immoral, deceptive or scandalous matter in the face of the freedom of speech guarantees offered by the First Amendment of the U.S. Constitution. Section 2(a) of the Lanham Act currently allows such a refusal.
Interestingly, Section 2(a) of the Lanham Act has been successfully challenged in the past. In 2017, the U.S. Supreme Court unanimously determined that refusing registration of a disparaging trademark was a violation of the First Amendment (i.e.: Washington Redkins). Prior to that, disparaging marks were also refused under the Lanham Act.
In fact, it was the U.S. Supreme Court’s decision in the disparaging trademark case that was used by the U.S. Court of Appeals for the Federal Circuit to determine that a scandalous mark like “FUCT” should not be refused. That is what is up for appeal and which the highest court will eventually hear.
If the government loses in its appeal, then it is likely that many new profane and sexually explicit trademark applications will be filed with the U.S. Patent and Trademark Office in the future. Applicants will still be required to prove use in interstate commerce in order to actually receive registrations in connection with such applications.
Whether it be an athlete, entertainer or corporate entity, Heitner Legal has grown to become one of the first law firms thought of for trademark application filings. That was certainly the case for former Ohio State and NFL quarterback Braxton Miller.
Selected in the third round of the 2016 NFL Draft, Braxton Miller quickly decided that he was not going to put all his eggs in the NFL basket. He began to build a brand off the field surrounding the concept of “CHARG1NG”.
Miller created a line of premier athletic apparel as well as football camps in conjunction with the brand. When it came time to protect the valuable word mark and associated design mark, Miller, his father and his representatives came to Heitner Legal for the work.
Heitner Legal filed a trademark application for the CHARG1NG word mark on October 25, 2017 and received a registration on August 7, 2018, which is considered quick in the realm of trademark filings. We received a registration for the design mark on October 30, 2018. Now, Miller has two registrations, each for the marks that he had Heitner Legal work on.