Welcome to the inaugural edition of Trademark Tuesday – our new weekly series celebrating the trademark registrations that crossed the finish line each Tuesday. Weekly, we will showcase the brands and businesses that have achieved federal trademark protection, highlighting the innovation, creativity, and strategic thinking behind each successful registration.
This week marks an especially exciting milestone as we celebrate three distinct client registrations that showcase the diverse landscape of modern trademark protection – from real estate entertainment to automotive innovation to sports marketing services.
#TrademarkTuesday Spotlight: Three Success Stories
“ELEVATE COLLECTION” – Something Sparked, LLC
Registration No. 7,890,683 | Classes 35, 36, 41
Something Sparked, LLC has secured comprehensive federal protection for its “ELEVATE COLLECTION” mark across three strategic service categories, creating a powerful brand platform in the competitive real estate and entertainment sectors.
The Strategic Scope:
- Class 35: Business management consulting and strategic planning services specifically for athletes, plus marketing services for athletes.
- Class 36: Real estate agency services, brokerage, and listing services, along with information services in real estate.
- Class 41: Entertainment services, including podcasts focusing on real estate trends for athletes, lifestyle management tips, and community engagement content.
This multi-class registration demonstrates a sophisticated trademark strategy. By securing protection across business consulting, real estate services, and entertainment content, Something Sparked has created a comprehensive intellectual property foundation that supports its integrated approach to serving athletic professionals.
The “ELEVATE COLLECTION” brand reflects the company’s mission to help clients rise above traditional service boundaries, offering a holistic approach that combines business acumen, real estate expertise, and engaging content creation. This registration, with first use dates ranging from 2021 to 2024, shows the organic growth of a brand that has evolved to meet changing market demands.
“CoolGreen” – P & J Auto Compressors II, LLC
Registration No. 7,886,784 | Class 7
P & J Auto Compressors II, LLC has achieved federal trademark protection for “CoolGreen” in the highly specialized automotive components sector, covering a comprehensive range of air conditioning and mechanical parts.
The Technical Coverage: The registration encompasses compressors for air conditioners, pulleys as machine parts, air compressors for vehicles, ball bearings for machinery, machine bearings, and thermostatic control valves for machines. This broad protection within Class 7 creates strong barriers against competitors in the automotive aftermarket industry.
The “CoolGreen” brand name cleverly combines functionality with environmental consciousness – “Cool” directly references the refrigeration and air conditioning applications. At the same time, “Green” suggests eco-friendly operations, energy efficiency, or sustainable manufacturing practices. In today’s automotive market, where environmental considerations increasingly drive purchasing decisions, this brand positioning demonstrates strategic marketing insight.
This Florida-based company’s trademark protection, with first use and commerce dates in February 2024, represents a relatively new entrant establishing strong intellectual property foundations in a competitive technical market.
“WHERE INFLUENCE MEETS LEGACY” – Something Sparked, LLC
Registration No. 7,892,043 | Class 41
Something Sparked, LLC returns to our spotlight with their second registration of the day – the powerful tagline “WHERE INFLUENCE MEETS LEGACY” for its entertainment and content services.
The Brand Philosophy: This service mark covers entertainment services, including podcasts on real estate trends for athletes, lifestyle management tips, experiential marketing insights, legacy building, community engagement, and interviews with sports and entertainment industry experts.
The phrase “WHERE INFLUENCE MEETS LEGACY” captures a sophisticated brand positioning that recognizes the intersection of immediate impact and long-term significance. For their target audience of athletes and entertainment professionals, this messaging acknowledges both their current platform influence and their desire to create lasting impact beyond their active careers.
With first use beginning in November 2024, this registration represents the newest brand extension in Something Sparked’s portfolio, suggesting rapid brand evolution and strategic expansion into content and entertainment services.
The Strategic Value of Federal Registration
These three registrations demonstrate key principles of effective trademark strategy:
Comprehensive Coverage
Something Sparked’s dual registrations show how successful brands often require multiple trademark applications to fully protect their intellectual property ecosystem. “ELEVATE COLLECTION” covers their core service offerings while “WHERE INFLUENCE MEETS LEGACY” protects their content and entertainment brand positioning.
Industry-Specific Protection
P & J Auto Compressors’ “CoolGreen” registration illustrates how technical industries require precise trademark descriptions that capture both current products and natural brand extensions within the relevant class of goods.
Brand Evolution Documentation
The varying first-use dates across these registrations – from 2021 to 2024 – show how businesses develop and expand their trademark portfolios over time, securing protection as their brands evolve and grow.
Why Tuesday Registrations Matter
Trademark registrations don’t follow a predictable weekly schedule, but when multiple registrations issue on the same day, it creates an opportunity to examine the diverse ways businesses approach brand protection. Today’s registrations span:
- Geographic Diversity: From Georgia to Florida, showing how businesses nationwide prioritize federal trademark protection.
- Industry Variety: Real estate services, automotive components, and entertainment content represent vastly different market sectors.
- Strategic Approaches: From comprehensive multi-class filings to focused single-class protection, each reflects different business needs and growth strategies.
Building Your Trademark Tuesday Success Story
The registrations we celebrate today didn’t happen overnight. Each represents months of strategic planning, application preparation, and USPTO examination processes. Key factors that contributed to these successes include:
Clear Brand Strategy: Each mark reflects thoughtful consideration of brand positioning and target markets.
Appropriate Classification: Proper identification of goods and services classes ensures comprehensive protection without overreach.
Accurate Use Documentation: Proper first-use dates and specimens demonstrate legitimate commercial use in interstate commerce.
Professional Guidance: Working with experienced trademark counsel helps navigate the complex application and examination process.
Looking Ahead: Next Trademark Tuesday
As we launch this weekly series (as long as we have registrations to celebrate), we’re excited to continue highlighting the innovation and strategic thinking behind successful trademark registrations. Each Tuesday will bring new success stories, different industries, and fresh insights into how businesses of all sizes protect and build their brand equity through federal trademark registration.
Whether you’re a startup developing your first trademark strategy or an established business expanding into new markets, these success stories demonstrate that federal trademark protection is both achievable and essential for long-term business success.