For over 20 years, South Florida has hosted an annual week-long event called the Winter Music Conference (WMC). People from around the world come to the event, which includes over 500 sub-events under WMC’s umbrella of festivities. One of the more popular sub-events is the Ultra Music Festival (Ultra). For the first year, in 2011, Ultra will be a 3-year festival. From 2007-2010 it encompassed 2 days of shows. Ultra is an outdoor music festival comprised of the most popular electronic DJs in the world. Last year, Ultra had over 100,000 attendees.
Ultra has grown so large that it plans on throwing its 2011 event outside of WMC week. WMC extremely displeased with this decision. Should WMC decide to take legal action, the conference might have a leg to stand on.
Ultra signed a contract on October 15, 2009 with WMC, which states that the 2011 Ultra Music Festival would be presented during the five-day period in February, March or April 2011 designated and promoted by WMC as the ‘WMC week’.
What type of damage will this do to the rest of the WMC event? If Ultra is held in a different week, might out of town travelers come down only for Ultra and bypass the rest of the WMC action? There may be a lot of lost revenue based on Ultra’s breach of contract.