Welcome to another edition of Trademark Tuesday! This week, we’re celebrating three exciting trademark registrations that showcase the diversity of innovation in today’s marketplace. From virtual entertainment to travel services to music technology, these newly registered marks represent the cutting edge of their respective industries.
HYPERREAL: Pioneering Virtual Entertainment
Registration No. 7,922,182 | HYPERREAL DIGITAL, INC.
HYPERREAL has secured federal trademark protection for its groundbreaking entertainment services platform. This Delaware corporation is making waves in the virtual entertainment space with its innovative approach to digital human technology.
The registration covers two key service classes:
- Class 41: Entertainment services featuring virtual digital humans in avatar form for virtual environments, online non-downloadable videos with virtual live performances, and comprehensive virtual three-dimensional models of digital humans, clothing, fashion accessories, and cars
- Class 42: Software services for viewing and recording virtual live performances and social entertainment events, plus online game software provision
What makes HYPERREAL particularly interesting is its focus on creating lifelike digital human avatars for entertainment purposes. This technology represents the convergence of artificial intelligence, computer graphics, and entertainment, positioning the company at the forefront of the metaverse and virtual entertainment revolution.
BONVAGO: Streamlining Travel Experiences
Registration No. 7,914,596 | BONVAGO INC.
Travel industry newcomer BONVAGO has obtained trademark protection for its comprehensive travel services platform. This Delaware corporation is positioning itself as a full-service travel solution provider.
Its Class 39 registration encompasses a wide range of travel-related services:
- Transportation arrangement for travel tours
- Coordinating travel arrangements for individuals and groups
- Making reservations and bookings for transportation
- Providing travel information via the Internet
- Rental car reservation services
- Travel agency services including cruise and general travel bookings
- Comprehensive travel information services
SUPERPHASED: The Future of Music Technology
Registration No. 7,918,593 | SUPERPHASED LLC
Pennsylvania-based SUPERPHASED LLC has secured an impressively broad trademark registration covering virtually every aspect of digital music and media services under Class 9.
Its registration includes an extensive list of music-related products and services:
- Compact discs and downloadable digital music
- Downloadable audio files and digital image files
- NFT-authenticated artwork, music, and video content
- DVDs featuring music and downloadable e-books in music
- Musical sound recordings and video recordings
- Ring tones, graphics, and music via global networks
- Virtual goods including computer programs with artwork, music, and collectibles for online virtual worlds
- Educational media authenticated by NFTs
- Pre-recorded DVDs and CDs featuring music
- Downloadable augmented reality software for music applications
SUPERPHASED’s registration reflects the rapidly evolving music industry landscape, particularly the integration of NFTs, virtual goods, and augmented reality technology.
The company’s comprehensive approach to digital music services, combined with its embrace of emerging technologies like NFTs and AR, positions its uniquely in the intersection of music, technology, and virtual experiences.
The Bigger Picture
This week’s registrations highlight several important trends in trademark law and business development:
- Virtual and Digital Services Dominance: Two of the three marks focus heavily on virtual, digital, or online services, reflecting the continued digital transformation of traditional industries.
- Comprehensive Service Coverage: Each registration demonstrates strategic thinking about intellectual property protection, with broad service descriptions that allow for business expansion and evolution.
- Delaware Corporate Structure: Two of the three companies chose Delaware incorporation, reflecting its continued popularity for business formation due to favorable corporate laws.
- Emerging Technology Integration: From virtual humans to NFTs to augmented reality, these marks represent companies that aren’t just adopting new technologies—they’re building their entire business models around them.
Congratulations to HYPERREAL DIGITAL, BONVAGO, and SUPERPHASED on securing federal trademark protection for their innovative brands. These registrations represent important stepping stones in building valuable intellectual property portfolios that will serve as foundations for future growth and market expansion.
Heitner Legal provides comprehensive trademark services, including application preparation, prosecution, and enforcement. Contact us to discuss how we can help protect your brand’s intellectual property.