DraftKings, Inc., the largest U.S.-based destination for daily fantasy sports, today unveiled Daily Fantasy MMA, the biggest daily fantasy contest for mixed martial arts. The company also announced an exclusive marketing partnership with light heavyweight champion Jon “Bones” Jones. To celebrate the launch, DraftKings is offering its players a chance to win a once-in-a-lifetime experience with Jones, including an opportunity to meet the champion in person as part of an all-expense paid trip to UFC 183 on January 31st.
DraftKings continues to be a pioneer in the daily fantasy sports industry, providing fans with a variety of contests across more leagues and sports than any other fantasy destination. The launch of Daily Fantasy MMA is the latest innovation, tapping one of the largest, fastest-growing fan bases among major sports.
“DraftKings is committed to creating programs to engage new fans in untapped sports markets. MMA is the perfect combination of action and scoring, making it a great opportunity to bring into the daily fantasy family of games,” said Paul Liberman, CMO and co-founder of DraftKings. “As exciting as the new game is our partnership with the champ, Jon ‘Bones’ Jones. He’s emerged as one of the greatest fighters in MMA history – we’re proud to have him on our side.”
HEITNER LEGAL and Jon Jones’ manager, Malki Kawa of First Round Management, represented Jones in negotiating his partnership with DraftKings.