In some trademark cases, the plaintiff sues the defendant for trademark infringement based on what is considered to be a reverse-confusion theory. This means that the plaintiff believes that consumers will mistakenly believe that the defendant is the source, affiliate or sponsor of the plaintiff’s product or service.
![Wreal v. Amazon reverse infringement](https://heitnerlegal.com/wp-content/uploads/Wreal-v-Amazon.pdf-2.png)