On June 29, 2023, the Federal Trade Commission (FTC) published updated advertising guides to combat deceptive reviews and endorsements. Among those guides is one specifically related to Endorsements, Influencers, and Reviews. If you use endorsements in your marketing, which all influencers and many athletes do when it comes to engaging in Name, Image, and Likeness […]
Tag: NIL
Have you heard the acronym NIL? It stands for name, image, and likeness. NIL rights came to college athletes on July 1, 2021 for the first time ever, and they include all types of publicity rights, which allow current college athletes to earn money on everything from endorsing products and services, making personal appearances, selling […]