Tag: Name Image and Likeness

NIL Made Athletes Into Brands. Now They Have To Protect Them.

Post author By Darren Heitner, Esq.
Post date March 17, 2026

Athletes in need of protection from brands with NIL.

The NIL era didn’t just change how college and Olympic athletes earn money. It changed what they are. Overnight, athletes became brands. Their name, image, and likeness transformed from personal identity into intellectual property with real commercial value. And where there’s value, there’s risk. As NIL opportunities have expanded well beyond simple sponsorships into licensing […]

Tags athlete brand protection, brand impersonation athlete, college athlete NIL rights, Name Image and Likeness, NIL endorsement deals, NIL legal counsel, NIL licensing agreement, NIL protection, Right of Publicity, trademark registration athlete

Right of Publicity

We Are The NIL Lawyers – The Only NIL Power Player Law Firm

Post author By Darren Heitner, Esq.
Post date June 28, 2021

Have you heard the acronym NIL? It stands for name, image, and likeness. NIL rights came to college athletes on July 1, 2021 for the first time ever, and they include all types of publicity rights, which allow current college athletes to earn money on everything from endorsing products and services, making personal appearances, selling […]

Tags Name Image and Likeness, Name Image and Likeness Law, Name Image and Likeness Lawyer, NIL, NIL agent, NIL Law, NIL Lawyer