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Sports Law Trademarks

NCAA Sues DraftKings: A Trademark Fight Years in the Making

The NCAA filed a federal lawsuit against DraftKings on March 20, 2026, seeking an emergency temporary restraining order to stop the sports betting giant from using MARCH MADNESS®, FINAL FOUR®, ELITE EIGHT®, and NCAA SWEET SIXTEEN® in connection with its wagering products, promotional campaigns, and marketing activities. The case, filed in the Southern District of […]