Categories Trademarks Caleb Williams “Iceman” Trademark Dispute: What It Means for Athlete IP Rights Post author By Darren Heitner, Esq. Post date March 29, 2026 Bears QB Caleb Williams is locked in a trademark battle with NBA legend George Gervin over the “Iceman” nickname. Tags athlete branding, athlete trademark, Caleb Williams, George Gervin, Iceman trademark, intellectual property, NIL, sports law, sports trademark dispute, uspto